If you want to make the best possible impression as a do-it-yourself marketer, avoid this e-mail marketing error: adding people to your list without their permission.
How should you get permission?
● Offer a gift in exchange for signing up for your list.
● Let event attendees know you’ll enter them in a drawing for a prize AND add them to your mailing list (they can then choose not to enter the drawing).
● Ask people in person.
● Use an e-mail marketing service like AWeber,* which includes a double opt-in, making sure permission has been granted.
Are you guilty of putting people on your list just because you’ve crossed paths?
How should you get permission?
● Offer a gift in exchange for signing up for your list.
● Let event attendees know you’ll enter them in a drawing for a prize AND add them to your mailing list (they can then choose not to enter the drawing).
● Ask people in person.
● Use an e-mail marketing service like AWeber,* which includes a double opt-in, making sure permission has been granted.
Are you guilty of putting people on your list just because you’ve crossed paths?
Debbie Lynn Butler, the E-Content Butler and founder of AVA Professional Support
Services, enables clients to save time and shine online with her content writing, editing, and online presence management services.
Services, enables clients to save time and shine online with her content writing, editing, and online presence management services.
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