How should you get permission?
● Offer a gift in exchange for signing up for your list.
● Let event attendees know you’ll enter them in a drawing for a prize AND add them to your mailing list (they can then choose not to enter the drawing).
● Ask people in person.
● Use an e-mail marketing service like AWeber,* which includes a double opt-in, making sure permission has been granted.
Are you guilty of putting people on your list just because you’ve crossed paths?
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