Once you have selected an e-mail marketing service like AWeber,* you’ll need content for promotions, newsletters, and friendly reminders to customers.

Create a list or start a file of ideas to promote your business. Do you have
• A guarantee to share?
• Customer testimonials (and permission to use them)?
• News about your company’s charitable giving?
• Details about an upcoming event?
• A new product, service, or book to launch?
• Industry information current and future customers need to know?
• Short biographies for your employees?
• The story of why you do what you do?

What will go in your file?